Responsibilities

• Partner Marketing Strategy & Planning
• Build and maintain Joint Marketing Plans (JMPs) aligned to AWS and partner business objectives.
• Develop partner-specific go-to-market strategies that support pipeline growth, partner differentiation, and cloud adoption.
• Identify growth opportunities and recommend marketing initiatives based on partner priorities, AWS programs, and market trends.
• Act as a trusted advisor to partner marketing leaders and AWS stakeholders.
• Campaign Execution
• Lead the planning, execution, and optimization of integrated marketing campaigns.
• Coordinate activities across digital marketing, content syndication, webinars, events, ABM, and demand generation programs.
• Manage agency engagement where appropriate and ensure timely campaign delivery.
• Monitor campaign performance and recommend improvements to maximize outcomes.

Requirements

• 5+ years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related fields.
• Experience managing strategic partner relationships within the technology industry, preferably GSI.
• Strong understanding of integrated marketing campaigns and demand generation.
• Experience developing and executing go-to-market strategies.
• Strong stakeholder management and client-facing communication skills.
• Experience presenting to senior leadership and executive audiences.
• Proven ability to manage multiple projects and priorities simultaneously.
• Strong analytical and reporting capabilities.
• Proficiency in PowerPoint, Excel, and marketing reporting tools.

Preferred

• Experience working with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms.
• Knowledge of MDF programs, partner funding models, and channel ecosystems.
• Experience with ABM, executive engagement programs, and partner-led demand generation.
• Familiarity with pipeline attribution and partner marketing measurement frameworks.
• Experience working with global or multinational partner organizations.

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.