{"sections":{"responsibilities":["Co-Marketing & Campaigns","Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions","Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data","Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)","Enablement at Scale","Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets","Create and maintain partner-facing resources that help partners position and promote Clay to their audiences","Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value","Scaled Partner Engagement","Own the partner communications calendar: newsletters, product updates, co-marketing opportunities","Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)","Track partner marketing engagement and program performance; iterate based on results","Cross-Functional Coordination","Partner closely with Product Marketing on positioning and competitive messaging","Work with the Data Partnerships team on partner prioritization and relationship context","Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives"]}}