Responsibilities

• Partnership program promotion: Develop and execute co-marketing initiatives with government agencies, conservation groups, universities, and ranching associations; design and launch campaigns highlighting funding opportunities, research partnerships, conservation, and rangeland programs with clear materials
• Email, nurture & digital campaigns: Plan and execute targeted email campaigns and nurture sequences for ranchers and program administrators; use CRM tools to segment audiences, deliver relevant content, and track conversion
• Webinars & events: Host and support rancher education webinars, field days, and virtual events in partnership with agencies and associations; manage content and logistics to highlight Halter’s value and partner collaboration
• Advertising & awareness: Run co-branded advertising campaigns that drive awareness and credibility among ranchers, agency stakeholders, and the broader agricultural community
• Content & storytelling: Develop partner case studies, co-authored blogs, and joint success stories; translate policy programs and conservation initiatives into clear narratives
• Channel partnership-focused: Actively search for new strategic, collaborative relationships and partners aligned with Halter’s goals
• Co-marketing enablement: Create toolkits, decks, and joint messaging guidelines to help partners share Halter’s story effectively
• Cross-functional collaboration: Work with sales, product marketing, and government affairs to align messaging and ensure partners have needed materials

Requirements

• 2-4 years of experience in partner marketing, government marketing, or public-sector communications
• Marketing acumen within agtech, sustainability, or rural industries
• Ability to bridge tech, policy, and human stories
• Relationship-driven with experience managing partnerships across agencies, associations, and private sector allies
• Strategic & analytical with data-driven decision making
• Proactive & independent in fast-paced environments
• Mission-minded with interest in agriculture, sustainability, ranching, animals, conservation, and rural communities
• Experience using CRM tools to segment audiences and track conversions (HubSpot or Salesforce)

Preferred

• Previous experience with ranching industry organizations, university programs, conservation groups, government agencies
• Familiarity with government funding programs or conservation initiatives
• Background in agriculture, grazing management, or public-land operations
• Strong copywriting and campaign management skills
• Experience in a high-growth startup environment

Benefits

• USD$750 self-development budget; Health Benefits; 12 weeks of paid parental leave for primary or secondary caregivers plus many other parental benefits; wellness leave and unlimited paid annual leave; 401k with employer match (100% match on the first 3% and 50% on the next 2%); employee stock ownership plan; office-first approach with flexible hours and occasional in-office requirements