Responsibilities

• Develops innovative and creative social media content in line with the Office of Student Life's branding efforts (i.e., original text, photos, videos, and news).
• Strategizes, creates, and posts content on social media accounts to engage with the IU community regarding services, promotions, events, and other offerings.
• Creates vertical videos/Reels to promote the Office of Student Life and its departments.
• Oversees and maintains social media accounts on platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Maintains and consults the Communications Calendar for social media content, working with partners and planning promotions.
• Produces monthly and quarterly social media analytics reports to assess content performance and inform future strategies.
• Collaborates with the marketing team, campus partners, and clients to implement engaging social media strategies.
• Writes and edits copy for summer and fall campaigns, including ad copy and print materials.
• Collects data and metrics to create monthly and quarterly reports to help determine future social media strategies.
• Photographs events and locations to enhance content and support marketing initiatives.

Requirements

• Currently enrolled as a student at Indiana University Bloomington
• Extensive experience with social media platforms and strategies for audience engagement.
• Experience filming and editing vertical videos/Reels, including framing, sound, text integration, and editing techniques.
• Experience in photography, with knowledge of basic photography principles.
• Portfolio of work showcasing a range of creative projects.
• Strong understanding of social media platforms and how to strategically engage audiences.
• Proficiency in video editing software such as CapCut, Premiere Pro, Canva, Adobe Express, and Adobe Photoshop.
• Familiarity with Microsoft Office programs.
• Exceptional attention to detail.
• Professionalism, dependability, and respect for others.

Preferred

• Preferred: Pursuit of a degree in Marketing, Communications, Media Advertising, Journalism, Digital Media, or a related field.
• Preferred: Experience managing social media accounts (beyond personal accounts).
• Preferred: Experience creating interactive graphics using Adobe After Effects.
• Preferred: Experience in shooting and editing still photography.
• Preferred: Understanding of effective marketing tactics and audience engagement strategies.
• Preferred: Comfortable with talking to others and presenting ideas confidently.

Benefits

• For full-time staff employees, Indiana University offers a wide array of benefits including:
• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year