Responsibilities

• Manage and maintain a consistent, cohesive social media presence across Instagram, Threads, and TikTok.
• Develop and execute a monthly content strategy aligned with business objectives, promotions, and brand identity.
• Create and maintain an organized monthly content calendar for management approval.
• Identify opportunities to strengthen brand awareness, community engagement, and customer acquisition.
• Attend two scheduled on-site content creation sessions per month at our Dallas studio.
• Independently capture high-quality photos, videos, behind-the-scenes content, and promotional material.
• Film and edit engaging Instagram Reels, TikTok videos, and other short-form content.
• Create polished, visually appealing content that reflects an elevated beauty and wellness experience.
• Develop compelling captions, branded graphics, educational content, and effective calls to action.
• Utilize Canva, CapCut, and other appropriate editing applications.

Requirements

• Demonstrated experience managing Instagram, Threads, and TikTok for businesses or professional brands.
• Strong skills in photography, videography, short-form video editing, content planning, and visual storytelling.
• Understands beauty, wellness, lifestyle, and service-based marketing.
• Refined creative eye for aesthetics, cohesive branding, and engaging digital content.
• Proficient with Canva, CapCut, and social media scheduling tools.
• Takes initiative, contributes fresh ideas, and independently executes strategies without constant supervision.
• Understands how to create compelling content that encourages audience engagement, customer inquiries, and service bookings.
• Stays informed about social media trends, platform updates, trending audio, and content performance strategies.
• Demonstrates excellent organization, time management, professional communication, and reliability.
• Can provide a strong portfolio featuring original content and examples of measurable results.

Preferred

• Beauty and wellness industry experience is strongly preferred.

Benefits

• Employee discount
• Flexible schedule