Part-Time Social Media Content Specialist

Responsibilities

• Travel to properties to capture high-quality photo and video content, serving as the primary on-site shooter and producer for all organic social media channels including Facebook, Instagram, and TikTok
• Coordinate with on-site property staff prior to and during visits to schedule shoot times, identify key spaces and features to highlight, and ensure smooth access for uninterrupted content capture
• Prepare for and execute on-site content shoots by following established shot lists, scheduling, and logistics, to maximize content output during each property visit and streamline travel as much as possible
• Receive and following creative direction and briefs from Organic Social Media Territory Leader and/or manager
• Shoot and edit compelling short-form video content optimized for Reels and TikTok, applying established guidelines for composition, lighting, pacing, and on-trend visual storytelling
• Operate camera equipment, mobile devices, and stabilization tools (gimbals, tripods) to capture professional-grade footage and photography in a variety of property environments and lighting conditions
• Edit video content end-to-end using tools such as CapCut, Adobe Premiere, or similar, incorporating royalty free music, transitions, text overlays, and effects that align with current platform trends
• Develop a strong visual identity across platforms by maintaining consistency in color grading, aesthetic, and style across all captured content
• Upload content to appropriate technology platforms
• Stay ahead of evolving video formats, trending audio, and platform-specific creative best practices to ensure content remains fresh and high-performing

Requirements

• Portfolio of short-form video work (required)
• 1–3 years of experience in social media content creation or related field
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
• Experience creating and editing short-form video content
• Strong understanding of Instagram, TikTok, and Facebook
• Strong organizational and communication skills
• Specialized Skills: - Strong capture craft across photo, video, and audio - Editing with strong pacing and hook craft - Proficiency with CapCut, Adobe Premiere, or similar tools - Ability to identify and apply social media trends - Experience with cameras and stabilization equipment - Strong collaboration and communication skills - Self-direction on site
• TRAVEL / PHYSICAL DEMANDS: - Job demands may require long periods of sitting - Job demands may require long periods of standing - Job demands may require occasional heavy lifting, up to 25 pounds (11.4 kg) - Travel required 50% to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. - Valid driver's license and reliable transportation - Some weekend and evening availability for events and lifestyle shoots

Preferred

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred

Benefits

• 401(k) with Company Match (eligibility required)
• Employee Assistance Program
• Paid sick time