Part-Time Marketing & Social Media Coordinator, Center for Precollege Programs

Responsibilities

• Develop and implement annual and seasonal marketing strategies to promote Precollege programs (fall, spring, summer).
• Analyze student enrollment trends and related data to identify key market segments and inform targeted marketing campaigns that maximize program reach and student interest.
• Conduct market research on competitor programs and digital marketing trends to keep Precollege strategies innovative and competitive.
• Maintain a seasonal marketing calendar and campaign timelines, integrating academic cycles and key institutional milestones.
• Create, schedule, and manage content across all official Precollege social media platforms (Instagram, TikTok, etc.) with a Gen Z-aligned tone.
• Plan and launch targeted digital campaigns for course registration periods, scholarship announcements, open houses, student spotlights, and behind-the-scenes content.
• Collaborate with faculty, student assistants, and administrative staff to capture and curate classroom content.
• Contribute to content ideas and storytelling formats that elevate FIT Precollege's visibility locally and globally.
• Design branded marketing assets including graphics, flyers, email banners, and short-form video content.
• Oversee the creation and upkeep of a digital asset library for marketing materials, student testimonials, and multimedia content.

Requirements

• Associate's degree in Marketing, Communications, Graphic Design, Fashion, or a related field.
• 2-4 years of related experience in marketing, communications, social media, digital content, graphic design, or a related area.
• Proficiency in visual design tools such as Adobe Photoshop, Illustrator, Canva, and InDesign.
• Strong written communication skills, particularly for social media copy and email marketing.
• Demonstrated ability to manage and grow social media accounts across platforms.
• Experience creating digital content, including photographs, videos, and short-form video.
• Strong organizational and project management skills, with the ability to prioritize multiple projects and meet deadlines.
• Proficiency with Microsoft Office Suite and Google Workspace.

Preferred

• Bachelor's degree in Marketing, Communications, Graphic Design, Fashion, or a related field.
• 3-5 years of related professional experience.
• Experience working in a college or university setting, particularly in diverse and inclusive environments.
• Experience with social media analytics tools such as Meta Business Suite and Google Analytics.
• Knowledge of or demonstrated interest in art, fashion, and design education.
• Strong design portfolio showcasing social, digital, or print work.

Benefits

• Retirement Plans
• Health Care Plan and Dental Plan
• Employee Assistance Program
• Flexible Spending Account
• Commuter Benefit Plan
• FIT Tuition Exemption Program
• Paid Time Off (Vacation, Personal, Sick and Holidays)
• 4-day Summer Workweek
• Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program