Papi Steak Social Media Manager

Miami Beach, FL

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own and drive the social media program for Papi Steak, shaping content from shoots to multi-channel delivery, with weekly planning, live coverage, and campaigns that attract local traffic and reinforce the brand voice.

  • Social & content ownership: manage channels, shoot planning, and cross-channel content that works for Social, Web, and on-site activations.
  • Campaign orchestration: ideate, plan, and execute social campaigns from concept to publish, coordinating with marketing leadership and on-site teams.

Job Description

Responsibilities

  • Manage and maintain Papi Steak social media channels (i.e., FB, IG, Tik Tok, X, & LinkedIn)
  • Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
  • Work with operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
  • Oversee community management for designated channels.
  • Plan and post weekly social assets daily.
  • Deploy successful social media campaigns and their implementation from ideation to execution.
  • Oversee and work weekly with direct supervisor i.e. [Sr. Director of Marketing] for all graphic, feed and asset requirements.
  • Produce and deliver content that can be used across multi-channels
  • Align on upcoming holidays (traditional/social) to create original and engaging content
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

Requirements

  • Proven work history in a Social Media Manager related role in Hospitality & Entertainment. Preferably 3-5 years of experience.
  • Demonstrable experience in marketing, together with the potential and attitude required to learn.
  • Previous experience conducting and managing restaurant photoshoots
  • Proven experience with high profile/celebrity clients
  • Effective Team Player & Collaborator.
  • A sense of aesthetics and a love for great copy and witty communication.
  • Proven content creation abilities
  • Knowledge of Adobe Suite (Premiere Pro, Photoshop etc.)
  • BSc/MSc degree in marketing preferred
  • Periodic travel to out of state locations for content capture
Groot Hospitality logo

Groot Hospitality

Groot Hospitality, based in Miami Beach, Florida, is a collective of top-tier restaurants, nightclubs, and hotels. Founded in 2018 by David Grutman, Groot Hospitality has become a leader in its field, creating unique atmospheres that blend upscale dining, luxe decor, marquee entertainment, and highly shareable moments. Their goal across their entire portfolio is to ensure each guest experiences a one-of-a-kind escape into a vibrant, dynamic world.Groot Hospitality portfolio includes nightclub LIV in Miami and Las Vegas, and restaurants Komodo (Miami, Dallas, Las Vegas), Papi Steak (Miami, Las Vegas), Casadonna, Swan, and Strawberry Moon.Groot Hospitality delivers unique experiences across its locations and activations. By programming physical spaces with an immersive, 360-degree approach — including headline performances and social media vignettes — consistently providing its patrons with high-energy, high-impact, and highly memorable experiences.

Founded in 2018
305 employees (37 in marketing)