Responsibilities

• Lead and develop a team of Paid Social Strategists, overseeing campaign execution, optimization, and overall client performance
• Act as a primary client-facing leader, presenting strategies, performance insights, and recommendations to senior client and internal stakeholders
• Own team accountability for campaign performance, deliverables, timelines, communication standards, reporting quality, and goal attainment
• Identify and escalate risks or challenges to senior leadership, demonstrating strong judgement and executive presence
• Partner with Performance Creative Strategy to develop effective, insight-driven creative briefs that drive campaign success
• Collaborate cross-functionally with Account Management, Analytics, Web, SEM and SEO teams to deliver integrated, full-funnel strategies
• Build deep understanding of client business objectives, aligning paid social strategies to broader marketing and growth goals
• Translate performance data into clear, actionable insights and compelling narratives for stakeholders
• Provide hands-on support when needed, including independently managing larger or complex accounts
• Stay ahead of platform updates, industry trends, and best practices to continuously evolve strategies and elevate team performance

Requirements

• 6 years owning paid social accounts in an agency setting
• 2 years of people management experience
• Proficient with Meta Business Manager, Tik Tok, Reddit, YouTube, and LinkedIn
• Experience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaigns
• Experience with Google Tag Manager, setting up CAPI, Google Analytics, Zapier, HubSpot, Salesforce, and other CRM platforms
• Experience with AI tools such as ChatGPT and Claude
• Proficient in Google Sheets/Docs/Slides, Slack and using an agency project management system to manage deadlines and communication