Senior Paid Social Strategist
Human
USA (Remote)
$110K/yr - $125K/yrIn-houseFull-timeSenior level4+ years exp.
3 hrs ago
Paid Social Supervisor
Dallas, TX (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
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Job Summary
Drive paid social across major platforms with $10M+ budgets and a focus on performance, measurement, and team leadership.
- Own end-to-end paid social planning, execution, and optimization across Meta, Pinterest, TikTok, and more.
- Must-have: 4–6+ years in a digital agency with social biddable platforms.
- Standout: Budget oversight of $10M+ and leadership of junior talent.
Job Description
Responsibilities
- Partner with clients and internal teams to develop paid social strategies across all social platforms including, but not limited to, Meta/Instagram, Pinterest, Nextdoor, Reddit, TikTok, and Twitter.
- Oversee paid social budgets exceeding $10M, ensuring precise monthly pacing and efficient allocation of spend to meet performance goals.
- Partner with the analytics team to ensure events and parameters are properly implemented, tagged, and accurately passed back for measurement.
- Analyze and report relevant social media KPIs on a regular cadence to highlight successes and opportunities.
- Troubleshoot technical assets such as product catalogs, pixels, offline datasets, and other platform integrations.
- Manage and train junior paid social talent while maintaining accountability for their career development.
- Remain well-versed in the paid social vendor landscape and contribute to agency points of view.
- Monitor the latest trends in social media, including advertising formats, channels, and technologies, to improve campaign performance and recommend how clients can best leverage new tools and services.
- Translate and communicate campaign success and insights to clients.
- Participate in meetings and client QBRs while assisting with meeting deliverables and keynote presentations.
LERMA/
LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.
