Paid Social Specialist (Hybrid)

Responsibilities

• Own paid performance across growth channels, Meta and YouTube, accountable for acquisition volume, efficiency, and growth targets.
• Manage performance proactively: identify underperformance, diagnose the drivers, build corrective action plans, and make sure they are executed seamlessly.
• Hold our social agency, a direct extension of your team, accountable for performance, deliverables, and strategic recommendations.
• Lead strategy and take initiative: build testing roadmaps, recommend investment shifts, and bring forward new ways to scale the channels proactively.
• Own the creative performance feedback loop: turn results into creative direction, write briefs, QA creative, and keep creative teams, the agency, and Analytics up to speed.
• Work with Analytics and Data Science on data pipelines, audience segmentation, conversion setup, and value-based bidding to improve channel performance.
• Manage budgets, invoicing, projections, and daily optimization within efficiency targets, and partner with Website, Creative, and Legal on compliant landing pages, creative, and A/B tests that improve conversion rates.
• Use AI to speed up research, analysis, and reporting.
• Own communication between leadership and cross-functional team members, presenting strategy and results tied to P&L outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, or Finance, or equivalent experience.
• 6+ years owning paid social or paid media performance and consistently hitting acquisition volume and efficiency targets, with hands-on Meta and YouTube experience. Be ready to share a win you drove, with the numbers behind it.
• Command of the performance levers: conversion setup, value-based bidding, audience segmentation, budget pacing, and structured A/B testing.
• Ability to spot underperformance early, diagnose the root cause, and drive corrective action.
• Strong analytical skills: combining data sources, GA4 or Adobe Analytics, SQL, Excel, and PowerPoint reporting, and tying performance to P&L outcomes.
• Experience using performance data to direct creative, write briefs, and QA, and holding agency partners accountable for results and deliverables.
• Familiarity with AI tools and the judgment to use them as a tool, not the end-all.
• Self-motivated owner with strong communication skills and confidence presenting to leadership and aligning cross-functional teams.

Benefits

• Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day…Plus so much more!