Paid Social Specialist, Health Media at Havas Edge | Boston, MA | $75K/yr – $85K/yr

Havas Edge

Paid Social Specialist, Health Media

Boston, MA (On-site)

$75K/yr – $85K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end Paid Social program for healthcare clients, driving compliant strategy, efficient budgeting, and data-driven optimization across major platforms to meet objectives.

Manage setup, QA, and optimization of campaigns across Meta, YouTube, TikTok, LinkedIn, Reddit, and other networks, ensuring tracking and landing-page alignment.
Translate pharma-specific rules and FDA knowledge into actionable bidding, creative, and measurement decisions that maximize compliant performance.
Monitor performance, communicate shifts and optimizations, and partner with Strategy, Ad Ops, and BI to forecast and drive improvements.

Job Description

Set up, QA, and management of campaigns across major paid social platforms with structure, ad creation, budgets, reporting, landing pages, and tracking.
Provide strategic recommendations on pharma-specific rules and FDA media knowledge.
Expertise in bidding and optimization decisions aligned to client goals across channels.
Ensure budgets are optimized according to forecast and plans.
Troubleshoot campaign challenges with Strategy, Ad Ops, and BI teams.
Communicate performance shifts, challenges, and optimizations to stakeholders.
Monitor and analyze performance data via regular reports to drive optimization.
Present performance updates to clients on a regular and ad-hoc basis.
Support strategy development and campaigns forecasts with Strategy and Integrated Client Services teams.
Conduct onboarding and prospective client audits to inform improvements.

Minimum of 4 years’ experience in executing Paid Social campaigns.
Healthcare/pharmaceutical space experience is required.
Experience with Meta, YouTube, TikTok, LinkedIn, Reddit, and Google Analytics or similar platforms.
Strong understanding of paid social research and data leverage.
Understand elements of strategic marketing performance planning and contribute to delivery.
Proven success owning high-quality campaigns with measurable results.
Ability to manage multiple projects in a fast-paced environment from concept to completion.
Self-motivated and productive both independently and in teams.
Ability to work under pressure with confidentiality and professionalism.
Excellent written and verbal communication with strategic thinking.

Bachelor’s Degree in Marketing or related field (or relevant experience).
Experience in media planning/buying for an agency or advertiser.
Understanding of agency planning procedures and internal capabilities.
Proven success building and maintaining client relationships.
Proficiency in Microsoft PowerPoint and Excel for data analysis.

Havas Edge

Havas Edge is a leading TV advertising and performance media agency, combining the scale of the global Havas network with the agility of a boutique partner. We specialize in linear TV and connected TV, supported by omnichannel capabilities in digital, audio, and DOOH - delivered with advanced strategy, planning, and data-driven measurement.We take an audience-first approach to media, ensuring every advertising dollar is tied to outcomes with full transparency on rates, placements, and performance. Our focus is to build the business and the brand. With 30+ years of proven results in performance-first media, we’ve partnered with brands like DraftKings, Aetna, and Consumer Cellular to scale their businesses and brands through accountable, outcome-based advertising.

Founded in 2001

Carlsbad, California, USA

235 employees (87 in marketing)

www.havasedge.com