Paid Social Media Specialist

USA (Remote)

$84K/yr - $108K/yr (Est.)Mid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns for automotive clients, owning multi-account management and cross‑functional strategy to hit client goals.

  • Own performance of all automotive accounts with daily GA4/Meta deep-dives.
  • Must-have: 3+ years of automotive social ad campaigns in Facebook/Instagram.
  • Standout: Direct client reporting and monthly strategy calls.

Job Description

Drive paid social campaigns for automotive clients, owning multi-account management and cross‑functional strategy to hit client goals.

  • Own performance of all automotive accounts with daily GA4/Meta deep-dives.
  • Launch campaigns and new accounts via Fluency
  • Manage up to 45 accounts daily to ensure successful performance
  • 3+ years of social media advertising for Automotive, specifically Facebook and Instagram
  • 3+ years creating social media campaigns directly in Facebook Ads Manager
  • Strong customer service skills
  • 3+ years managing multiple social media client accounts
  • Experience running paid social media campaigns within Automotive Tier 1 OEM programs
  • Excellent analytical and writing skills
  • Proficient in GA4
  • Proficient in Meta Business Suite
  • Team player and problem solver
  • Self-educator
  • TikTok advertising experience
  • Experience in the ClickUp task management system
  • Experience in the Fluency Automation platform
PCG Digital logo

PCG Digital

At PCG, we pride ourselves on the relationships we have built with our clients. If you’re looking for a team of doers, creators, and problem-solvers, PCG Digital has a few people you should meet:Our digital services are based on four pillars–Search Engine Marketing (SEM), Social Media Advertising, Search Engine Optimization (SEO), and Content Creation. One of our SEM specialists will work with you to reach elusive hyper-local audiences by identifying what terms and targets to bid on that generate actionable leads, along with extensive keyword and market research. You’ll reach a broader audience and strengthen your brand voice with a social media specialist, who will create social campaigns to promote your inventory, event, and sales. You’re sure to see improved organic visibility when an SEO specialist optimizes your metadata, alt text, and Google My Business listing, including categories, services, products, photos, hours, UTM-tagged links, and more. A Content specialist will breathe life into your website with customized content using SEO tactics to provide educational value to consumers and increase your organic Google ranking.It is anywhere from difficult to impossible to manage every aspect of the digital landscape. Rather than trying to do it all yourself, why not leave it to an award-winning team of digital marketing specialists who have mastered it all?

Founded in 2015
Manasquan, New Jersey, USA
58 employees (30 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
48.8%
Direct
34.6%
Referral
8.7%
Social
6.6%
Paid
1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
23 (40% of company)
Median Career Experience
12 years
Median Tenure
3.4 years