Own and optimize paid social growth across a portfolio of eCommerce and DTC brands, driving full-funnel strategies, measurement, and cross-functional collaboration to deliver incremental revenue and clearer attribution.

• Own paid social strategy and execution across Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, focusing on ROAS and CAC improvements.
• Translate performance insights into actionable growth plans, with measurement, attribution, and structured testing to drive incrementality.
• Collaborate with creative, analytics, SEO, CRO, and lifecycle teams to align campaigns with lifecycle goals and cross-channel impact.
• Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients.
• Independently lead accounts, drive full-funnel campaign strategy, and translate performance insights into actionable business recommendations.
• Oversee paid social programs across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn to scale revenue, improve efficiency, and evolve acquisition strategies through testing, optimization, and data-informed decisions.
• Think holistically about the customer journey, understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing work together to support business goals.
• Communicate performance insights, testing learnings, and optimization recommendations to support smarter investment decisions and long-term account growth.
• Campaign Strategy & Execution: lead paid social strategy across a portfolio of accounts, build and manage full-funnel campaigns, structure architectures, manage budgets/bidding/audience decisions, identify growth opportunities, stay informed on platform updates.
• Performance Optimization & Testing: monitor performance daily, optimize based on KPIs (ROAS, CPA, CAC, CVR, MER, revenue), lead structured A/B testing, develop optimization plans, translate trends into hypotheses, document learnings, establish repeatable best practices.