Paid Social Media Coordinator

Responsibilities

• Campaign Creation & Management: Build, launch, monitor, and manage paid social media campaigns across Facebook and Instagram for City Lifestyle advertising clients.
• Performance Optimization: Monitor campaign performance and make strategic adjustments to maximize results, meet guaranteed impression commitments, and ensure campaigns remain within budget.
• Campaign Scheduling: Manage campaign start and end dates in accordance with client agreements and advertising commitments.
• Client Communication: Communicate with clients and internal team members primarily via email to provide updates, address questions, and resolve campaign-related issues.
• Campaign Troubleshooting: Identify and resolve delivery or performance issues, proactively addressing potential challenges before they impact campaign results.
• Organization & Quality Control: Maintain accurate campaign details, track performance, and ensure advertising commitments are fulfilled consistently and efficiently.
• Cross-Team Collaboration: Partner with internal teams and Publishers to support successful campaign execution and deliver a high-quality advertising experience.
• Process Improvement: Identify opportunities to improve campaign workflows, streamline production, and support the continued growth of City Lifestyle’s digital advertising business.

Requirements

• Minimum of 2 years of experience in paid social media, digital campaign management, and digital ad creative.
• Working knowledge of Meta Ads Manager and the functionality of Facebook and Instagram advertising campaigns.
• Experience monitoring campaign performance, optimizing delivery, and managing advertising budgets.
• Strong written communication skills, with the ability to communicate professionally and effectively with clients and internal stakeholders.
• Excellent organizational and time-management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• A proactive, solutions-oriented mindset and the initiative to identify issues and take ownership of next steps.
• Adaptability and enthusiasm for working in a rapidly growing company where processes and priorities may evolve.
• Receptiveness to feedback and a willingness to learn, improve, and contribute to a collaborative team environment.
• Strong attention to detail and a commitment to delivering reliable, measurable results.