Paid Social Media Buyer & Optimization Specialist

Responsibilities

• Build, launch, and manage paid social campaigns across Meta platforms.
• Develop campaign structures for multiple brands/accounts aligned to service lines, target audiences, and geographic markets.
• Create and maintain audience segments using demographic, behavioral, geographic, and interest-based targeting.
• Coordinate with creative and landing page resources to ensure campaign assets support performance goals.
• Manage campaign setup including objectives, tracking, budgets, placements, and conversion events.
• Allocate and manage advertising budgets efficiently across campaigns, regions, locations, and service lines.
• Monitor pacing and spend to ensure budget adherence and maximize return on investment.
• Reallocate spend based on performance trends and business priorities.
• Perform ongoing optimization of campaigns to improve lead quality and conversion rates.
• Conduct A/B testing of audiences, creative assets, copy, placements, and landing pages.

Requirements

• 3-5+ years of hands-on paid social advertising experience.
• Experience managing Meta Ads Manager campaigns.
• Strong understanding of audience segmentation and digital marketing funnels.
• Experience with conversion tracking, pixels, event tracking, and UTM parameters.
• Advanced Excel and reporting skills.
• Strong analytical and problem-solving abilities.

Preferred

• Healthcare, behavioral health, or consumer services marketing experience.
• Experience with Google Analytics (GA4).
• Experience with Salesforce, Marketing Cloud, HubSpot, or similar CRM platforms.
• Exposure to TikTok, Reddit, LinkedIn, or YouTube advertising.
• Experience with dashboard/reporting tools such as Power BI, Looker Studio, or Tableau.

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• Retirement plan
• Paid sick, time off, and holidays
• Employee Assistance Program
• Professional development opportunities
• Other company - sponsored wellness or support programs