Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)

Responsibilities

• Manage Meta advertising campaigns from launch through optimization
• Monitor campaign performance, pacing, and budgets
• Optimize campaigns to improve ROAS, CPA, CTR, and other KPIs
• Analyze real time campaign metrics to optimize ad placement and performance
• Create weekly in-depth performance reports and share key insights
• Identify optimization opportunities and test recommendations
• Collaborate on creative performance optimization
• Maintain organized campaign documentation
• Communicate and engage proactively with internal and external stakeholders

Requirements

• 3-5 years of hands-on experience in media buying, managing Meta advertising campaigns, in an agency environment
• Experience managing multiple client accounts
• Experience interpreting data and making optimization recommendations
• Excellent written and verbal communication skills
• Advanced proficiency in ad platforms: Meta Ads Manager, GA4, Meta Pixel/Conversion API
• Agency experience
• Experience working alongside marketing strategists and Fractional CMOs
• Proven experience managing high-volume advertising budgets ($100K-$1M per month across multiple client accounts) while optimizing performance and delivering successful, high-ROI campaigns and strong return on ad spend

Preferred

• Come prepared and can clearly articulate your experience and why this role interests you
• Ability to analyze data and communicate your ideas clearly
• Strong communication and reporting skills
• Take initiative and ownership, even in early-stage experience
• Can take a rough concept and turn it into clear actionable steps
• Pick up on feedback quickly and adapt in real time
• Ability to work independently and collabortively in a remote environment

Benefits

• Direct, one-on-one mentorship from an experienced growth marketer
• Exposure to real client work across the health and wellness industry
• Hands-on experience with strategy, execution, and product launches