Paid Social Manager

New York City, NY (Hybrid)

$60K/yr – $140K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid social programs across multiple brands, driving measurable ROI while mentoring the team and translating strategy into client-ready plans.

  • Own day-to-day paid media management across campaigns and budgets with a focus on conversions and ROI.
  • Lead and mentor the Paid & Campaign Delivery team while explaining strategy to clients and supporting new business pitches.
  • Stay ahead of platform updates and industry trends to continuously improve social strategies and performance.

Job Description

Own and optimize paid social programs across multiple brands, driving measurable ROI while mentoring the team and translating strategy into client-ready plans.

  • Own day-to-day paid media management across campaigns and budgets with a focus on conversions and ROI.
  • Lead and mentor the Paid & Campaign Delivery team while explaining strategy to clients and supporting new business pitches.
  • Stay ahead of platform updates and industry trends to continuously improve social strategies and performance.
The Goat Agency logo

The Goat Agency

3.7 Glassdoor

Goat is an award-winning global influencer marketing agency. In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. We are globally recognized for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today.Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Founded in 2015
New York, New York, USA
467 employees (145 in marketing)
63% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
46.9%
Direct
40.5%
Referral
8.4%
Social
2.8%
Paid
1.1%

Headcount Trend

Current headcount: ~467

Marketing Team

Marketing Team Size
125 (27% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity

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