Company overview

Goat is an award-winning global influencer marketing agency. In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. We are globally recognized for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today.Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.
Founded in 2015
New York, New York, USA
467 employees (145 in marketing)
63% recommend to a friend
64% positive business outlook

Salaries

Typical salary range

$82,500 – $87,500

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +8.4% year over year

Funding

Last raise

Private Equity, 5 years ago

Funding history

Mar 2021

Private Equity Round The Goat Agency

Audience

Monthly website visitors
58K
Month over month-6.4%
Quarter over quarter-11.4%
Top sourceSearch (46.9%)
Ad budget per month$5.8K
Average search rank39.7
Traffic source mix
Search
46.9%
Direct
40.5%
Referral
8.4%
Social
2.8%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

170.5K

12-mo growth

+17.1%

Monthly growth

+2%

News

Links