Senior Paid Social Manager

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize paid social delivery across a large brand portfolio with ROI focus and client-facing storytelling.

  • Own day-to-day paid social campaigns, budgets, and conversions across multiple brands.
  • Lead and mentor the paid media team while shaping strategy for pitches and client work.
  • Stay ahead of platform changes and industry trends to continually lift performance.

Job Description

Responsibilities

  • Being responsible for the day-to-day paid media management of our large portfolio of campaigns
  • Mentoring less experienced members of the Paid and Campaign delivery team
  • Optimizing social campaigns across multiple campaigns across all channels
  • Being data-focused and mathematically inclined
  • Displaying creativity when using ad tools
  • Staying up-to-date with industry trends and platform updates to constantly improve our paid social strategies.
  • Driving ROI and trackable conversions not just to amplify views
  • Tracking conversion and pixel implementation
  • Explaining a paid strategy to clients
  • Working well in teams and thriving under pressure

Requirements

  • A minimum of 4 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role.
  • A proven track record of success in developing and executing effective paid social strategies that drive results for clients.
  • In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Benefits

  • Regular social events and clubs.
  • $600 WorkWell benefit.
  • Top-of-the-line MacBook.
  • Hybrid working and flexible hours.
  • Medical, dental and vision coverage, plus 401k with company match.
  • 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
  • Real opportunities for growth across the paid social team.
The Goat Agency logo

The Goat Agency

3.7 Glassdoor

Goat is an award-winning global influencer marketing agency. In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. We are globally recognized for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today.Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Founded in 2015
New York, New York, USA
467 employees (145 in marketing)
63% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
46.9%
Direct
40.5%
Referral
8.4%
Social
2.8%
Paid
1.1%

Headcount Trend

Current headcount: ~467

Marketing Team

Marketing Team Size
125 (27% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity

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