Paid Social Advertising Manager

Responsibilities

• Lead paid social strategy for Windows campaigns, translating business goals, audience insights, and media plans into platform-specific approaches with clear objectives, KPIs, and success measures.
• Serve as the team's paid social subject-matter expert, advising campaign leads, creative teams, and leadership on platform selection, creative formats, and flighting across social and emerging platforms.
• Partner with creative and production agencies to brief, develop, and review social-first creative built for each platform's behaviors, including short-form and vertical video, Stories and Reels, carousels, interactive units, and native-feeling executions designed for mobile, sound-off viewing, and the first few seconds.
• Lead paid development of creator content, including partnership and whitelisted ads, working with social, creator, and legal partners on talent selection, briefing, creative development, production, finishing, and oversight on integration into a paid campaign.
• Partner with media team on partner/channel selection, creative rotation, versioning, QA/QC of assets, and hold agencies accountable for performance, quality, and service-level expectations.
• Own in-flight optimization: monitor performance closely, interpret signals, and act quickly on creative rotation, placements, and shifts to improve results against goals.
• Build and run a structured creative and audience testing agenda, including A/B tests, multivariate tests, and lift studies, that produces learnings the team can scale across campaigns and markets.
• Partner with research, analytics, and measurement teams to define measurement plans covering perception lift, conversion lift, attribution, and incrementality, and connect paid social results to business outcomes such as perception shifts and device sales.
• Deliver clear, insight-driven reporting and post-campaign analyses for working teams and senior leaders, turning data into recommendations and practical improvements for future campaigns.
• Ensure social assets meet platform specifications, brand standards, accessibility requirements such as captions and alt text, and Microsoft privacy, brand safety, and suitability policies. Partner with CELA to plan and route reviews of claims, disclosures, and offer language.

Requirements

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.
• 5+ years campaign management experience, digital marketing experience, and/or product, project, or site management experience.

Preferred

• Master's Degree in Business, Advertising, Marketing, Communications, or related field AND 6+ years experience in media, marketing, social marketing, or advertising on the client or agency side.
• 8+ years of experience leading paid advertising and paid social campaigns , including campaign strategy, execution, optimization, and performance measurement.
• 6+ years of experience partnering with and managing external creative, advertising, and media agencies to deliver high-quality campaigns on time and against business objectives.
• 6+ years of experience working with creators, influencers, and external partners to develop authentic, platform-relevant content and campaigns.
• 4+ years of experience across major social platforms, including Meta, TikTok, YouTube, Snapchat, Reddit, X, and/or emerging social channels.
• Proven ability to develop and deliver strategies across multiple social channels , adapting creative and messaging to maximize engagement and campaign impact.
• Ability to use campaign data, audience insights, and performance metrics to optimize paid and organic social strategies and improve results.
• Experience developing and optimizing social-first creative, including short-form video, vertical video, Reels, Stories, carousels, and other native social formats.
• Experience partnering with creative, advertising, media, and/or production agencies, with the ability to hold external partners accountable for performance, quality, timelines, and deliverables
• Experience developing and managing creator/influencer content and partnerships for paid advertising campaigns.