Paid Search Strategist Senior or Lead

USA (Remote)

$74K/yr – $99K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Owner of the paid search program for commercial insurance across Google, Microsoft, and emerging AI-driven platforms; leads strategy, execution, and optimization, and partners with media, analytics, and measurement teams to guide performance in a fast-changing landscape, with remote flexibility and occasional HQ travel.

Lead cross-channel paid search initiatives
Align marketing goals with media strategies

Job Description

Responsibilities

lead paid search strategy and campaign management across Google, Microsoft, and emerging AI-driven search platforms for commercial insurance products.
In this role, you’ll develop, execute, and optimize campaigns that drive profitable growth.
You'll also partner with media, analytics, and measurement teams to evaluate performance, identify opportunities, and guide strategy in a rapidly evolving search landscape.
This is a remote position with occasional travel to Corporate Headquarters (300 North Commons Blvd., Mayfield Village, Ohio) roughly four to six times per year.

Requirements

High School diploma/GED equivalent or higher and a minimum of eight years related marketing or digital media experience
Bachelor's degree or higher and a minimum of five years related marketing or digital media experience

Preferred

Knowledge of media planning and buying processes, including experience working across agency and client partners.
Experience independently managing and optimizing paid search campaigns in Google Ads and Microsoft Advertising, with exposure to emerging AI or conversational search platforms.
Strong cross-functional collaboration and project management skills, with the ability to align marketing, media, and business partners.
Ability to translate marketing goals into actionable media strategies and serve as a trusted partner or consultant to internal teams.
Strategic, proactive mindset with familiarity in local or regional media planning and a focus on process improvement and partnership growth.

Benefits

401(k) with dollar-for-dollar company match up to 6%
Medical, dental & vision, including free preventative care
Wellness & mental health programs
Health care flexible spending accounts, health savings accounts, & life insurance
Paid time off, including volunteer time off
Paid & unpaid sick leave where applicable, as well as short & long-term disability
Parental & family leave; military leave & pay
Diverse, inclusive & welcoming culture with Employee Resource Groups
Career development & tuition assistance
Onsite gym & healthcare at large locations

Progressive Insurance

3.9 Glassdoor

Every journey has a beginning, and wherever you are on your career path, we want to help you along the way. At Progressive, we exist to help people move forward and live fully. We strive to create a welcoming and flexible work environment for everyone, where employees are encouraged to risk, learn, and grow. With our supportive culture, work-life balance, and one of the largest contemporary art collections in the country, there’s a reason we’ve been named one of the best places to work. For over 80 years, Progressive has offered customers a wide range of insurance choices, including auto, home, renters, commercial auto, small business, motorcycle, boat policies, and more. Progressive is the second largest auto insurer in the country—a combined effort of every single person at Progressive. We’re a dynamic group of more than 65,000 talented employees—from all walks of life, all fields of business, and all 50 states. Everyone here plays a role in our success as we continue to help our customers move forward and live fully. With hundreds of career paths including Claims, Customer Care, Sales, Marketing, Legal, IT, Data Analysis, and more, you are sure to find the destination for your career at Progressive.

Founded in 1937

Mayfield Village, OH, US

43K employees (836 in marketing)

careers.progressive.com

74% recommend to a friend

90% CEO approval