Responsibilities

• Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs
• Support local-first strategies focused on driving in-store traffic, station visits, and location-based conversions.
• Assist in building and managing Performance Max (PMax) campaigns with local objectives — including asset group creation, audience signal setup, and ongoing performance monitoring
• Contribute to loyalty app campaign efforts across Google App Campaigns and Apple Search Ads, optimizing toward installs, in-app actions, and re-engagement goals
• Leverage AI-powered tools and automation to streamline day-to-day tasks such as reporting, keyword research, QA, and ad copy iteration
• Monitor and analyze campaign performance, flagging trends, anomalies, and optimization opportunities across accounts
• Collaborate cross-functionally with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives
• Stay current on platform updates, industry trends, and the evolving search landscape — including AI Overviews, agentic search, and new ad formats

Requirements

• 2+ years of hands-on paid search experience, preferably in an agency environment
• Proficiency in Google Ads with a strong grasp of campaign setup, keyword strategy, match types, ad copy testing, and bid management
• Familiarity with location-based targeting — geo-targeting, radius targeting, and location extensions
• Understanding of automated bid strategies (tCPA, tROAS) and how machine learning influences campaign performance
• Experience with campaign pacing, budget management, and routine optimizations (negative keywords, search term reviews, bid adjustments)
• Ability to pull, organize, and interpret performance data to support reporting and strategic recommendations
• Strong attention to detail with experience running QA processes — checking URLs, tracking parameters, ad approvals, and billing reconciliation
• Comfort working in a fast-paced, multi-project environment with shifting priorities and tight deadlines

Preferred

• Experience with Performance Max campaigns, including local feeds and location groups management.
• Familiarity with Google App Campaigns or Apple Search Ads
• Basic understanding of SEO + SEM integration and how organic and paid search complement each other
• Awareness of AI-driven search trends — AI Overviews, zero-click searches, and tools like Google AI Max
• Experience in verticals such as energy/fuels, or convenience retail

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)