Paid Search Strategist

Responsibilities

• Serve as an expert point of contact for clients enrolled in our Paid Search program
• Educate clients on paid search fundamentals and program details
• Provide performance read outs and insights, showcasing how our team’s work drives business outcomes
• Coach clients on appropriate budget and investment levels
• Maintain documentation of client communication
• Analyze, review, and report on effectiveness of campaigns to clients
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 3 years of experience managing and leading campaigns in the channel ecosystem.
• Experience with strategic planning and applied experience of bringing plans to execution.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

Preferred

• Experience working in multi-location marketing and/or highly regulated industries.
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
• Use of advanced Search bidding platforms (SA360, Marin, etc.)
• Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
• Experience in customer-facing roles about paid media performance and strategy.