Responsibilities

• Manage the day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads, supporting goals such as lead generation, ecommerce sales, qualified traffic, pipeline growth, and brand visibility.
• Support campaign planning and setup, including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
• Monitor campaign performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.
• Analyze results across Google Ads, Microsoft Ads, GA4, and reporting dashboards to identify patterns and recommend improvements.
• Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structure.
• Maintain organized campaign documentation, budgets, timelines, pacing trackers, and optimization records.
• Support conversion tracking, UTM governance, and tagging QA in partnership with analytics and operations teams.
• Write clear, performance-minded search ad copy tailored to user intent, funnel stage, and client goals.
• Collaborate with media, analytics, creative, and client strategy teams to support integrated campaign execution.
• Use AI tools independently to improve analysis quality, accelerate research, support ad copy development, and enhance personal work output.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 3+ years of hands-on experience managing paid search campaigns across Google Ads and/or Microsoft Ads — agency or multi-client experience preferred.
• Working knowledge of paid search setup, optimization, and reporting, including keyword strategy, match types, Responsive Search Ads, extensions, bidding strategies, audience targeting, and budget pacing.
• Familiarity with Performance Max, Demand Gen, AI Max, or other evolving Google Ads campaign types is a plus.
• Comfort with GA4, conversion tracking, UTM strategy, and basic tagging concepts.
• Comfort with data and reporting tools; proficiency in Microsoft Office Suite, particularly Excel, required.
• Experience with or willingness to learn AI-powered tools for analysis, research, workflow efficiency, and message development.
• Strong attention to detail, effective communication skills, and the ability to produce polished, client-ready work with limited revisions.
• A proactive, curious mindset with a team-first approach and a willingness to ask questions, test new ideas, and improve how work gets done.
• Ability to manage multiple priorities across clients, timelines, and deliverables in a fast-paced agency environment.