Responsibilities

• Own a portfolio of home services Google Ads accounts end to end — performance, pacing, and client outcomes
• Build and launch campaigns: keyword research, account structure, ad copy, extensions, conversion actions, geo-targeting, and budget allocation across services
• Run continuous search term analysis and negative keyword management to protect budget from waste
• Manage bids, budgets, and pacing to hit cost-per-lead and spend targets month after month
• Diagnose underperforming accounts — is it the market, the offer, the landing page, the tracking, or the call handling? — and drive the fix, even when it's outside your lane
• Write and test ad copy, RSAs, and landing page messaging with our content and web teams
• Own conversion tracking accuracy: call tracking, forms, offline conversion imports, and lead quality feedback loops
• Review lead quality and call recordings with account managers so we're driving booked jobs, not junk form fills
• Build Looker Studio reporting and present performance directly to clients — what happened, why, what's next
• Lead paid search discovery and strategy conversations during onboarding and QBRs

Requirements

• Have 3+ years of hands-on Google Ads experience managing live accounts and meaningful budgets
• Have definitively run paid search for home services or local lead generation — roofing, HVAC, plumbing, restoration, remodeling, or similar
• Can talk through specific accounts you've turned around, with real numbers, and explain what you changed and why it worked
• Are fluent in Search and Performance Max, and have an actual opinion about when PMax helps a contractor and when it hides waste
• Understand conversion tracking end to end — GA4, GTM, call tracking, offline conversions — and can tell when the data is lying to you
• Can sit across from a business owner, explain a bad month honestly, and keep their trust
• Do what you say you'll do, when you said you'd do it, across a full book of accounts
• Are ambitious about your own growth and want a seat where performance actually changes your comp and your scope

Preferred

• Experience with Local Services Ads and Google Business Profile
• Hands-on with call tracking platforms (WhatConverts, CallRail) and lead quality scoring
• Agency background managing 10+ concurrent client accounts
• Experience with CRM/lead pipeline data (AccuLynx, JobNimbus, Zoho, HubSpot) and closing the loop from click to contract
• Comfort with WordPress, landing page testing, and CRO fundamentals
• Google Ads certifications or Microsoft Advertising experience
• Exposure to paid social, OTT/CTV, or emerging AI ad placements — search is the job, but these opportunities open up over time

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off