Responsibilities

• Client Management & Leadership: Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
• Client Onboarding & Transitions: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
• Team Leadership and Development: Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives
• Business Acumen and Financial KPIs: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
• Innovation and Thought Leadership: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
• Client Education: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
• Industry Expertise: Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
• Cross Channel Collaboration : Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.

Requirements

• 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more
• 2-3 years of team management experience preferred.
• Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources