Responsibilities

• Deliver and execute paid search media strategies and recommendations for clients
• Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search campaign structures to manage and optimize to performance goals such as CPL, ROAS, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
• Meet internal and external deadlines for assigned tasks
• Develop testing roadmap and implement split testing to continuously improve campaign performance
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps

Requirements

• Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
• Experience in managing monthly budgets exceeding $500K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform, AI, and third-party data to understand what may be impacting campaign performance
• Understands how to determine when ad copy needs to be updated
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

Preferred

• Experience managing app campaigns in Google and Apple Ads
• Familiarity with LLM ads, including AI Max campaigns and ChatGPT ads
• Experience with international campaigns
• History of collaborating with other paid media channel or SEO teams
• Certifications from Google Ads or Microsoft Ads
• Additional professional certifications, such as Google Analytics

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office