Responsibilities

• Build, launch, and manage Google Ads campaigns across Search, YouTube, Performance Max, and Display
• Execute campaign structures and bidding strategies aligned with performance goals
• Continuously optimize campaigns to improve CPA, ROAS, conversion volume, and efficiency
• Monitor daily performance and make proactive adjustments
• Maintain strong account structure and direct-response best practices
• Track key performance metrics and identify trends, anomalies, and risks
• Analyze data to uncover optimization opportunities and improve efficiency
• Maintain organized campaign structures, naming conventions, and documentation
• Escalate performance issues or technical blockers when necessary
• Understand how paid traffic interacts with landing pages, funnels, and offers

Requirements

• 2–4+ years of hands-on experience managing Google Ads campaigns
• Strong experience working with e-commerce brands
• Deep understanding of direct-response marketing and performance optimization
• Familiarity with Search, YouTube, Performance Max, and Display campaigns
• Strong analytical mindset with the ability to translate data into action
• Ability to work both independently and collaboratively
• Strong attention to detail and organization

Preferred

• Google Ads certifications are a plus

Benefits

• Remote flexibility
• Full-time W-2 employees are eligible for company-sponsored medical coverage, with LDX covering 100% of the employee-only premium. Dental and vision coverage are also available, along with employer-paid basic life and long-term disability insurance. Benefits begin after a 60-day waiting period and are administered through ADP TotalSource.