Paid Search Manager

Responsibilities

• Hands-on keys paid search, with daily responsibilities including keyword analysis and management, bidding strategies, A/B testing and KPI analysis.
• Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc.
• Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
• Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives.
• Partner with Data Intelligence Analysts to develop and deliver weekly, monthly, and quarterly reporting including performance measurement, metrics analysis, and insights.

Requirements

• 3-5+ years proven track record running performance marketing programs with the focus on paid search, primarily in agency + client-facing culture.
• Experience on ecommerce brands with a Google focus strongly preferred.
• Paid social (Meta) and programmatic experience a plus.
• Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics), and keyword research tools: Google Keyword Planner, etc.
• Expertise in Google Ads required, with proficiency in Google Shopping and Performance Max.
• Familiarity with DSP management (TradeDesk, StackAdapt, etc.), and Paid Social platforms (Meta, LinkedIn, TikTok, etc.) a plus.
• Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
• Detail-oriented with strong analytical skills and ability to maintain key department metrics.
• Highly organized and able to direct own activities and to promote cross-team collaboration.
• Troubleshooting capabilities and a self-starter attitude.

Preferred

• Paid social (Meta) and/ or programmatic experience would be a plus.
• Familiarity with DSP management (TradeDesk, StackAdapt, etc.), and Paid Social platforms (Meta, LinkedIn, TikTok, etc.) a plus.

Benefits

• Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave.