Paid Search Manager - Lead Generation

Responsibilities

• Day to day management of Paid Search and Paid Social campaigns across an assigned portfolio of B2B lead generation clients
• Campaign build, structure, and ongoing optimization tied to defined KPIs, with lead quality and MQL to SQL conversion as core measures of success
• Keyword, intent, and query level management across branded, non branded, and local demand, with a focus on high intent B2B search behavior
• Budget pacing and bid management within approved allocations
• Regular monitoring of account health, flagging risks and opportunities to your Senior SEM Manager
• Implementation of platform automation and AI bidding strategies within established guardrails
• Coordination with client CRM and sales handoff processes to track leads from click through pipeline stage
• Clear, accurate client facing reporting that connects campaign activity to lead volume, lead quality, and pipeline contribution
• Partnership with Analytics to pull insights and apply them to active optimizations
• Coordination with CRO, landing page, and website teams on campaign supported experiences, including lead form and gated content performance

Requirements

• 3 to 5 years of hands on paid search experience, ideally including B2B lead generation accounts
• Solid working knowledge of Google Ads and Microsoft Ads, paid social experience a plus
• Ability to manage campaigns against KPIs tied to lead quality, cost per lead, and efficiency, not just volume
• Familiarity with longer B2B sales cycles and how paid media supports pipeline rather than immediate transactions
• Comfort working with CRM platforms such as HubSpot or Salesforce to track lead flow and campaign attribution
• Experience managing meaningful budgets with attention to pacing and performance
• Working understanding of AI, automation, and auction dynamics
• Comfort pulling insights from analytics tools and applying them to optimizations
• Clear written and verbal communication for client facing reporting
• Agency or multi client experience preferred

Preferred

• paid social experience a plus
• Agency or multi client experience preferred

Benefits

• 100 percent company paid healthcare premiums including medical, dental, vision, and life
• 401(k) with up to 5 percent company match
• 28 days combined PTO and holidays plus two additional remote work weeks annually