AP MAX INC

Paid Performance Creative Director

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid creative strategy and production across major performance channels with AI-enabled tooling.

  • Lead cross-channel creative strategy and art direction with data-driven testing and platform standards.
  • Deep platform expertise across Meta, YouTube, TikTok, Pinterest, CTV/OTT, and linear TV.
  • Mandatory use of AI tools to accelerate creative production and iteration.

Job Description

Responsibilities

  • Deep, hands-on knowledge across Meta, YouTube (In-Stream & Pre-Roll), YouTube Shorts, TikTok, Pinterest Ads, CTV/OTT, and Linear TV.
  • Creative Strategy & Art Direction
  • Lead end-to-end creative strategy for all paid performance channels, setting the vision for messaging, visuals, format, and tone
  • Provide hands-on art direction for video, static, and motion creative — guiding internal teams and external agencies/freelancers
  • Own the creative brief process: translating performance data and audience insights into actionable creative direction
  • Define platform-specific creative standards and maintain a living playbook for every channel
  • Partner with brand, product, and growth teams to ensure creative is both on-brand and conversion-optimized

Requirements

  • 10+ years of experience in performance creative, paid media creative strategy, or a hybrid creative/growth role
  • Demonstrated track record managing $5M+ in annual paid media spend with measurable creative impact on ROAS/CAC
  • Deep platform expertise across Meta (including Andromeda mechanics), YouTube, YouTube Shorts, TikTok, Pinterest, CTV/OTT, and linear TV
  • Hands-on experience with creative analytics tools (Meta Ads Manager, YouTube Studio, TikTok Ads Manager, Triple Whale, Northbeam, or similar)
  • Strong art direction portfolio with examples spanning video, static, UGC-style, and motion creative
  • Experience building and leading creative teams — including managing external agencies and production vendors
  • Proven, demonstrable use of AI tools in a professional creative workflow (portfolio examples or case studies required)
  • Ability to move fast without sacrificing quality — comfortable in a high-velocity, test-and-learn environment
  • Exceptional communication skills — able to present creative rationale and performance insights to C-suite stakeholders

Preferred

  • Experience in DTC, e-commerce, fintech, or subscription-based growth marketing environments
  • Familiarity with programmatic creative and dynamic creative optimization (DCO) platforms
  • Background in or exposure to influencer marketing and UGC content strategy at scale
  • Hands-on video editing or motion design skills (even if you now direct rather than execute)
  • Experience with TV ad production — from concept through broadcast delivery
  • Knowledge of creative localization for international markets