Paid Media Strategy Lead

Responsibilities

• Be seen as a trusted strategic advisor to internal teams and clients alike. Offer marketing insights and build arguments. Draw on Epsilon marketing services, consulting expertise, data, and technology to solve key client challenges.
• Digital contact strategies and program planning : Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels
• Media advisor : Work with clients to determine t he right mix of paid social, paid search, programmatic, display, video, and other paid digital channels to support promotional, acquisition, retention, and customer engagement strategies. Advise on paid media budget allocation, investment mix, platform selection, and channel roles to drive efficient, measurable business outcomes.
• Platform experience : Navigate and advise across major paid media platforms, including paid social platforms, search platforms, DSPs, retail media networks, video platforms, and supporting measurement tools.
• Prescriptive and thoughtful : Can audit paid and owned channels or campaigns to identity areas of growth and maturity.
• Customer and market insights : Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client's end-customer.
• Help clients and internal teams understand emerging paid social, search, programmatic, video, retail media, measurement, and digital marketing trends. Apply guidelines and pursue innovations that improve performance across the paid media ecosystem.
• Performance analysis : Define campaign performance metrics and measurement plans across paid social, search, programmatic, video, display, and other paid digital programs. Manipulate, analyze, and visualize data to reveal trends in channel performance, customer behavior, and business outcomes, and identify key opportunities based on analysis.
• Business development : Support account growth and new business development.
• Client interface : Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.

Requirements

• 5-7 years of experience in a paid media, digital media, or performance marketing role, preferably with a marketing agency
• Certifications or demonstrated platform expertise across Meta Blueprint, Google Ads, Google Analytics, and relevant paid media, social, programmatic, or measurement platforms is a requirement
• Strong knowledge of and experience with best-in-class digital strategies, standard methodologies, industry trends.
• Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
• Experience developing and evaluating strategies across paid social, search, programmatic, display, video, mobile, and other digital channels.
• Understanding of customer relationship marketing concepts, strategic frameworks, essential indicators, and tactical approaches to driving customer acquisition and retention.
• Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
• Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for a variety of audiences
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
• Ability to manage multiple high-priority projects in a fast-paced setting.

Preferred

• Advanced certifications with any of the afore mentioned subject matter if preferred.

Benefits

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
• Epsilon benefits are subject to eligibility requirements and other terms.