Paid Media Strategist at Simple Modern | Oklahoma City, OK

Simple Modern

Paid Media Strategist

Oklahoma City, OK (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role drives performance marketing across Meta, Google, and TikTok, owning strategy, execution, and optimization. It requires 3-5 years of performance marketing experience, budget management, data-driven decision making, and creative testing leadership. Collaboration with cross-functional teams and platform fluency are key to aligning paid programs with product launches and revenue goals.

Job Description

Responsibilities

Performance marketing ownership Owns the full lifecycle of paid advertising across Meta, Google, TikTok, etc. This includes everything from campaign strategy and build to daily optimization, creative testing, and performance reporting.
Budget Management: Oversees an annual budget with a primary focus on maintaining a consistent 3.0 in-platform ROAS.
Platform execution Lives in the platforms daily managing budgets, audiences, and bids with a constant eye on efficiency metrics like ROAS, CPA, MER, and CPM.
Creative Collaboration: Partner with our internal design and social teams to brief, develop, and test high-performing static and video assets.
Data Reporting and Interpretation Translates campaign data into clear business insights which leads to iteration, new tests, and new opportunities.
Cross functional alignment Collaborates with e-commerce, mass retail, and product teams to ensure paid programs are aligned with product launches, seasonal priorities, and broader revenue goals.
Channel expertise This role adapts with updates to channels like Meta, Google, and TikTok and is curious about upcoming and underutilized channels for potential growth opportunities.