Drive paid media strategy and execution across Google Ads, Meta, LinkedIn, and more to support enrollment goals.

• Own end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, and more.
• Must-have: 2–5 years managing paid search and paid social with measurable outcomes.
• Standout: Experience aligning digital and traditional media in an education setting.

Responsibilities

• Develop, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
• Design effective account and campaign structures that reflect varied audiences, programs, campuses, and delivery modalities.
• Implement and manage keyword strategy, audience targeting, automated and manual bid strategies, budget pacing, and performance forecasting.
• Optimize campaigns toward defined KPIs, including cost per inquiry, cost per application, and other performance indicators aligned with enrollment goals.
• Contribute to the planning and evaluation of traditional media placements (e.g., print, radio, out-of-home, sponsorships) when appropriate, ensuring alignment with overall media strategy.
• Monitor daily, weekly, and monthly campaign performance, identifying trends and implementing data-driven optimizations.
• Analyze conversion paths and attribution models to inform budget allocation and channel strategy.
• Ensure accurate tracking, tagging, and reporting across advertising platforms and analytics systems.
• Recommend budget shifts across programs, platforms, or media channels based on performance data and strategic priorities.
• Evaluate emerging digital platforms, placements, and advertising technologies to expand reach and improve performance.
• Support testing of new media opportunities, including both digital and traditional channels, with clear performance hypotheses and measurement plans.
• Stay current with evolving best practices in paid media and higher education marketing trends.
• Partner with marketing, enrollment, creative, and analytics colleagues to align messaging, targeting, and follow-up strategies.
• Contribute to ad copy development and creative direction to ensure alignment with performance goals and brand standards.
• Present campaign strategies, performance results, and optimization recommendations clearly to both technical and non-technical audiences.
• Manage vendor relationships, insertion orders, billing reconciliation, and asset trafficking as needed across media channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 2–5 years of experience managing paid search and paid social campaigns with demonstrated performance outcomes.
• Advanced working knowledge of Google Ads and at least one major paid social platform (Meta or LinkedIn).
• Experience managing advertising budgets and optimizing campaigns based on performance data.
• Demonstrated ability to interpret analytics and translate insights into campaign improvements.
• Familiarity with integrated media planning principles and how digital and traditional channels can work together to support broader marketing goals.

Preferred

• Higher education marketing experience preferred but not required.

Benefits

• Voluntary Health, dental and vision plan and flexible spending account options; employer retirement plan contribution of 6%; voluntary salary deduction to a pre-tax or post-tax retirement account; employer paid life insurance and short term disability; voluntary supplemental life insurance, long-term disability, accidental death/dismemberment, critical illness, and accident coverage plans; vacation accrues monthly (3 weeks from 0 – 5 years; 4 weeks after 6 years; carry-over allowed up to 3.75 days 0 – 5 years; up to 5 days, after 6 years and up); 12 days per year sick leave (carry-over up to 65 days); 15 paid holidays; tuition remission for employees and dependents at Antioch University campuses; and employee paid options with AFLAC, LegalShield, and Liberty Mutual. (This list is meant to be an informal summary of benefits. Plan benefits and eligibility requirements are governed by the plan documents and University policies which will be made available upon request).