Responsibilities - Plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans. - Strategize and implement A/B experiments to test audiences, creative, landing pages, offers, etc. - Facilitate campaign implementation, including asset collecting and trafficking. - Manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives. - Scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients. - Act as a strategic advisor and recommend strategic pivots to increase the channel's performance. - Present reports to clients, highlighting performance and recommended next steps. - Complete a monthly forecast for respective channels based on budget and/or revenue goals. - Collaborate with other media and creative team members to ensure creative specifications of negotiated plans are met. - Identify cross-channel strategies / collaborations with clients to improve performance. - Communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.