Responsibilities

• Strategic Consulting: Serve as a trusted advisor to key clients, understanding their business objectives and translating them into comprehensive, multi-channel paid media strategies.
• Develop bespoke paid media roadmaps, outlining tactical execution plans, budget allocations, and performance measurement frameworks.
• Collaborate cross-functionally with other teams (e.g., SEO, content, analytics) to deliver integrated client solutions.
• Stay abreast of industry trends, emerging platforms, and technological advancements in paid media, providing proactive insights and recommendations to clients.
• High-end client Relationship Management: Manage a portfolio of top high-end clients with an international footprint across Europe and the US markets.
• Build and maintain strong, long-term relationships with senior-level client stakeholders.
• Present complex data and strategic recommendations clearly and concisely to non-technical audiences.
• Conduct regular client check-ins and business reviews to discuss performance, and identify areas for improvement.
• Campaign Management & Optimization: Oversee the end-to-end management of complex paid media campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic, native advertising).
• Lead the development of advanced targeting strategies, audience segmentation, and bidding methodologies.