Paid Media Strategist - PPC & SEO Client Success

USA (Remote)

$84K/yr - $108K/yr (Est.)Mid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel campaign performance for PPC and SEO with tight SLAs, turning data into ROI across Google Ads, Meta, and display networks.

  • Growth Infrastructure: Build and sustain dashboards, pacing, and insights from day-to-day campaigns.
  • Demand Generation: Drive optimization across paid search, social, and display with experimentation (ads, landing pages, keywords).
  • Marketing Ops: Partner with Account Managers, present updates in client meetings, and influence SEO/keyword strategy.

Job Description

Responsibilities

  • Own day-to-day campaign performance across PPC and SEO initiatives
  • Optimize campaigns across platforms such as Google Ads, Meta, and display networks
  • Analyze performance trends and deliver data-driven recommendations to improve ROI
  • Build and maintain pacing reports, performance dashboards, and campaign insights
  • Conduct A/B testing (ads, landing pages, keywords) to improve results
  • Partner with Account Managers to support client retention and growth
  • Participate in client meetings, presenting insights and performance updates as needed
  • Troubleshoot performance issues and identify new optimization opportunities
  • Support keyword strategy development and SEO performance reporting
  • Manage multiple campaigns and priorities within defined SLAs
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USA TODAY Co.

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Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
9

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