Paid Media Strategist - Growth & Acquisition

Englewood, CO (On-site)

$96K/yr – $138K/yrSenior Level8+ years expFull time

Posted 10 days ago

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Job Summary

Own the end-to-end media strategy across linear, CTV/OTT and audio, driving upfront planning, programmatic investments, and cross‑channel creative direction while optimizing ROI through analytics, testing, and modeling.

Lead multi‑channel budget optimization and ROAS focus
Collaborate with analytics to tighten tracking, incrementality tests, and marketing mix models

Job Description

Responsibilities

Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats
Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates
Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets
Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data
Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations

Requirements

Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools
Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets
Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens
Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks
Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership
Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation
Bachelor’s Degree in Marketing, Business, or a related quantitative field
8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale
Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking
Visa sponsorship not available for this position

Preferred

MBA
Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

EchoStar Corporation

3.6 Glassdoor

EchoStar Corporation (Nasdaq: SATS) is a premier provider of technology, networking services, television entertainment and connectivity, offering consumer, enterprise, operator and government solutions worldwide under its EchoStar®, Boost Mobile®, Sling TV, DISH TV, Hughes®, HughesNet®, HughesONTM and JUPITERTM brands.Tune into the innovation, collaboration and culture that our team members bring to the office every day. We want you to be a part of our journey to build the next generation of technology that transforms the way the world communicates. Our team members are the key to our history of groundbreaking innovation and our continued progress. If you bring an inquisitive curiosity, a sense of pride in your work, an openness to adventure and a drive to win, we’ll provide the structure to take the next step in your career. This is more than just another job, this is your launchpad to achieve your potential and a community dedicated to your growth.

Founded in 1980

Englewood, Colorado, USA

28K employees (491 in marketing)

www.echostar.com

51% recommend to a friend

64% CEO approval