Paid Media Strategist

Responsibilities

• Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth,
• Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video.
• Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks.
• Identify gaps in media coverage, audience, or channel mix based on performance and market trends.
• Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives.
• Increase digital lead generation results year over year using the latest resources, channels, and strategies.
• Design and execute pilot campaigns that improve ROI and ROAS.
• Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI.

Requirements

• Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email.
• Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms.
• Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units.
• Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau.
• Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.

Preferred

• Thrives in a fast-paced, high-growth environment and adapts quickly as priorities evolve.
• Measures success by pipeline impact and revenue contribution—not impressions or vanity metrics.
• Brings curiosity and a test-and-learn mindset to platforms, channels, and strategy.
• Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions.
• Identifies performance gaps and owns solutions from strategy through execution.
• Thinks ahead, building scalable frameworks and repeatable approaches.
• Collaborates effectively across brand, field marketing, analytics, and creative teams.
• Brings a builder’s mindset, documenting best practices and playbooks as programs scale.
• Demonstrates leadership and coaching skills, with the ability to mentor peers and contribute to a high-performing team.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development