Paid Media Specialist at World Emblem Internatio | Hollywood, FL | $75K/yr – $80K/yr

World Emblem Internatio

Paid Media Specialist

Hollywood, FL (Hybrid)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for ecommerce/DTC brands, owning multi-channel campaigns and performance metrics.

Plan, build, and optimize campaigns across Meta Ads, Google Ads, TikTok, and LinkedIn.
Must-have: 3-5 years managing paid media for ecommerce or DTC with proven scaling.
Standout: Manage six-figure monthly ad spend across multiple brands with data-driven optimization.

Job Description

Responsibilities

Identify new channels and growth opportunities
Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads
Manage six-figure monthly ad spend across multiple brands and platforms
Own performance metrics: ROAS, CAC, contribution margin, incrementality
Develop and test audience strategies, creative concepts, and landing page variations
Build and maintain reporting dashboards; deliver actionable insights to leadership
Collaborate with creative team on ad assets, messaging, and promotional campaigns
Stay current on platform changes, betas, and best practices

Requirements

3-5 years managing paid media for ecommerce or DTC brands
Proven track record scaling campaigns profitably on Meta and Google
Experience with TikTok Ads a plus; eager to learn new platforms
Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools
Understanding of attribution challenges and how to navigate them
Creative eye — you know what makes an ad stop the scroll
Self-starter mentality; you don't wait to be told to optimize
Clear communicator who can translate data into decisions

World Emblem Internatio

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015

Roseland, New Jersey, USA

90K employees (2,893 in marketing)

adp.com

74% recommend to a friend

85% CEO approval