Paid Media Specialist

Lincoln, NE (Hybrid)

Salary Not AvailableMid Level1+ years expOther

Posted 4 months ago

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Job Summary

Drive paid campaigns across Google, Bing, Facebook, and Instagram with KPI tracking and cross-functional collaboration.

  • Own creation and management of campaigns across Google, Bing, Facebook, and Instagram
  • Must-have: 1–3 years in paid search and/or paid social with familiarity in Google Ads, Microsoft Ads, and Facebook Ads Manager
  • Standout: Strong emphasis on KPI optimization and cross-team collaboration

Job Description

Responsibilities

  • Assist in the creation and management of paid campaigns across Google, Bing, Facebook, and Instagram
  • Support bid strategy, budget pacing, ad copy testing, and A/B experiments
  • Monitor KPIs including CTR, CPC, CPA, ROAS, and conversion rate
  • Contribute to daily, weekly, monthly, and ad hoc reporting of KPIs and performance
  • Write, edit, and test engaging ad copy tailored to different audiences and platforms
  • Assist in the creation and refinement of search, PMax, remarketing, demand gen, and shopping campaigns
  • Stay current on platform updates, industry trends, and best practices in performance media
  • Collaborate with the Paid Media Team and cross-functional partners to execute and refine campaign strategy
  • Help maintain campaign documentation, asset libraries, and performance reporting dashboards
  • Participate in team meetings and contribute ideas to improve campaign performance and workflow
  • Maintain regular, reliable, and punctual attendance
  • Adhere to all company policies, procedures, and safety protocols
  • Take ownership of assigned responsibilities and follow through on commitments
  • Embrace and live out Speedway Motors core values
  • Adapt to changing priorities and demonstrate flexibility in a dynamic work setting
  • Seek opportunities for continuous improvement and professional growth
  • Perform other duties as assigned

Requirements

  • 1–3 years of hands-on experience in paid search and/or paid social media marketing
  • Familiarity with platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, and Google Analytics
  • Understanding of core performance metrics (CTR, ROAS, CPA, etc.) and how to optimize them
  • Attention to detail and willingness to learn and adapt to changing priorities
  • Proficiency in Microsoft Excel and PowerPoint; experience with reporting dashboards a plus
  • Effective written and verbal communication skills
  • Ability to work independently and manage tasks in a fast-paced environment
  • Experience with e-commerce campaigns and product feeds a plus
  • Knowledge of digital ad policy compliance and best practices across major platforms

Nice To Have

  • Experience with TikTok Ads, Pinterest, or YouTube advertising
  • Experience with reporting dashboards a plus
  • Experience with e-commerce campaigns and product feeds a plus

Benefits

  • Comprehensive Health, Dental and Vision Insurance
  • Retirement Plan with Company Match
  • Unlimited PTO
  • Paid Holidays
  • Continuing Education Reimbursement
  • Wellness Program and Healthy Living Reimbursement
  • Discount on Speedway Motors Product, Rent Discount for all Speedway Properties, and Referral Bonuses.
  • Growth Opportunities
  • Paid Parental Leave
  • Flexible Schedule
Speedway Motors Inc. logo

Speedway Motors Inc.

Speedway Motors is a manufacturer, retailer and distributor of high-quality automotive parts and racing products. Since 1952, Speedway Motors has been committed to providing a broad selection of high-quality, affordable automotive parts.

Founded in 1952
Lincoln, Nebraska, USA
357 employees (38 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$139.7K
Traffic Source Mix
Search
61.3%
Direct
31.7%
Referral
3.6%
Social
1.7%
Paid
1.6%

Headcount Trend

Current headcount: ~357

Marketing Team

Marketing Team Size
27 (8% of company)