Responsibilities

• Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.
• Support on Paid Search and Affiliate channel execution as needed.
• Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
• Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
• Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Requirements

• 3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
• Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; a strong understanding of social commerce trends and algorithm dynamics.
• Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
• Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.) -- experience working with digital mix incrementality modeling (i.e. Measured) a strong plus
• Proven success managing campaigns for CPA, ROAS, and conversion rate goals.
• Collaborative and communicative team player with strong project management and stakeholder alignment skills.
• Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
• Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field.

Preferred

• Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
• Experience with digital mix incrementality modeling (i.e. Measured) is a strong plus.

Benefits

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
• And More…
• Benefits vary based on position, tenure, location, and employee election