Paid Media Specialist

Responsibilities

• Support the planning, execution, optimization, and reporting of paid social campaigns across clients, with a focus on driving subscriber acquisition and achieving performance goals.
• Manage day-to-day campaign execution across major social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging social platforms.
• Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.
• Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.
• Support the development, documentation, and implementation of paid social best practices across clients accounts.
• Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.
• Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.
• Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.
• Stay current on social and digital media trends and proactively identify opportunities that could benefit clients subscriber acquisition.
• Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.

Requirements

• Senior role: Approximately 3 years of experience was identified.
• Senior role: Strong campaign execution/activation experience.
• Senior role: Familiarity with Meta Business/Ads Manager and Snapchat Ads Manager was specifically discussed.
• Senior role: Ability to launch and QA campaigns and understand acquisition/performance.
• Senior role: Direct-response experience is required.
• Senior role: Media/entertainment experience is preferred but not required.
• Junior role: 2+ years paid media advertising experience.
• Junior role: Deep knowledge of paid media platforms
• Junior role: Excitement for new and emerging media tactics such as audio and pCTV
• Junior role: Must have experience with direct response campaigns

Preferred

• Media/entertainment experience is preferred but not required.