Paid Media Specialist

Austin, TX (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid media engine across channels, translating business goals into full-funnel programs that generate qualified pipeline and align with non-trial conversion, bridging paid strategy with PLG trial optimization to maximize impact.

  • Growth/Channel ownership across search, display, programmatic, paid social, paid video, ABM, and software review platforms
  • Experimentation roadmap and measurement infrastructure: KPIs, dashboards, attribution models, and regular reporting
  • Bridge between paid strategy and PLG trial optimization to maximize non-trial pipeline

Job Description

Own the paid media engine across channels, translating business goals into full-funnel programs that generate qualified pipeline and align with non-trial conversion, bridging paid strategy with PLG trial optimization to maximize impact.

  • Growth/Channel ownership across search, display, programmatic, paid social, paid video, ABM, and software review platforms
  • Experimentation roadmap and measurement infrastructure: KPIs, dashboards, attribution models, and regular reporting
  • Bridge between paid strategy and PLG trial optimization to maximize non-trial pipeline
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Lansweeper

3.9 Glassdoor

Technology Asset Intelligence Platform.Lansweeper provides a complete, accurate, and unified view of all your technology assets in one centralized platform. By consolidating data across IT, OT, and cloud environments, Lansweeper ensures no asset is overlooked. It delivers actionable insights, identifies risks and opportunities, and automates time-consuming tasks, boosting productivity and saving valuable time. By seamlessly connecting teams and tools, Lansweeper enhances collaboration and drives cost-effective operational efficiency. Whether optimizing workflows, ensuring compliance, or improving resource allocation, Lansweeper transforms IT into a strategic enabler of success, empowering organizations to make smarter, data-driven decisions and achieve measurable business outcomes.

Founded in 2004
Merelbeke, Flemish Region, BEL
409 employees (42 in marketing)
80% recommend to a friend

Traffic Signals

Monthly Visitors
292.4K
Monthly Google Ads Budget
$328.9K
Traffic Source Mix
Search
48.1%
Direct
37.2%
Referral
10.1%
Social
2.4%
Paid
1.8%

Headcount Trend

Current headcount: ~409

Marketing Team

Marketing Team Size
30 (7% of company)
Median Career Experience
14 years
Median Tenure
1.3 years

Funding

Total Funding
$158.7M
Last Raise
$158.7M
Private Equity, 5 years ago

Funding History

  • Jun 2021
    Private Equity • $158.7M

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