Paid Media Specialist at Jostens | Minneapolis, MN | $60K/yr – $65K/yr

Paid Media Specialist

Minneapolis, MN (Hybrid)

$60K/yr – $65K/yrMid Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive paid media strategy and execution across search and social channels, owning budgets, optimization, and cross‑team collaboration to maximize performance.

Own day‑to‑day management and optimization of paid search and paid social campaigns.
Must-have: 2–4 years in paid search and paid social with a strong SEM focus.
Standout: Cross‑functional collaboration with internal teams and agency partners for strategy and insights.

Job Description

Responsibilities

Search Engine Marketing. Own day-to-day management, optimization, and expansion of paid search campaigns across key search platforms. Provide paid search keyword recommendations and expansion ideas to ensure campaigns are fully optimized for performance. Develop, test, and optimize paid search ad copy and landing pages to improve relevance, quality scores, and results. Monitor budgets, pacing, and performance to maximize efficiency and support business goals. Identify opportunities to enhance campaign structure, bidding strategies, segmentation, and targeting based on performance data and industry best practices.
Paid Social. Manage and execute paid social media campaigns across key platforms, ensuring content is innovative, relevant, and aligned with brand and business objectives. Collaborate with internal partners to develop integrated paid social strategies focused on brand awareness, customer engagement, and traffic to Jostens.com. Partner with internal teams and creative resources to produce engaging social content tailored to target audiences and platforms. Support day‑to‑day execution, including audience selection, budget management, scheduling, and performance monitoring.
Reporting, Insights & Optimization. Analyze paid search and paid social performance, trends, and audience insights to inform strategic decision‑making. Produce clear, actionable performance summaries for internal stakeholders and business partners. Identify learnings, optimization opportunities, and testing roadmaps to continuously improve efficiency and results across paid media channels. Communicate performance trends, needs, and budget implications to internal partners.
Platform & Vendor Partnerships. Support agency and platform relationships to ensure effective campaign execution, audience strategy, budget management, and reporting. Maintain strong working relationships with paid media platform partners (Google, Meta, TikTok, etc.) to stay informed on updates, new features, and best practices. Share relevant platform trends, recommendations, and opportunities with internal teams, including marketing and creative partners. Collaborate with agency partners on best practices and strategic recommendations for business teams.

Requirements

Experience. 2-4 years of experience in paid search and paid social, with a strong emphasis on paid search/SEM.
Education. BA/BS degree in Marketing or related field, or equivalent combination of education and experience.
Technical. Proficiency in MS Office suite, as well as key Social Media Platforms, including Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube (samples required). Proven success in creating multi-channel campaigns. Preferred basic understanding of Google Analytics or other web analytics tools.
Agility. Excellent analytical, critical thinking, and problem-solving skills. Ability to prioritize and multitask in a fast-paced, changing environment. Motivated, results-oriented, and committed to providing outstanding customer experiences.
Organization. Strong organizational skills and attention to detail, with the ability to work efficiently on multiple projects with tight deadlines.
Collaboration. Proactive attitude with a commitment to providing premium customer service. Ability to work individually and with cross-functional teams to develop consensus within diverse groups.
Communication. Strong verbal, written, and presentation communication skills. The ability to communicate creatively and engagingly.
Typical/Expected % of Overnight Travel. Less than one week/year = <2%.

Benefits

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company-paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $60,000 to $65,000 with annual bonus eligibility.

Jostens

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here: https://f.io/HIAsH659

Founded in 1897

Minneapolis, Minnesota, US

2.8K employees (493 in marketing)

www.jostens.com/?utm_source=linkedin&utm_medium=social&utm_campaign=ENT_SY25_LINK_IN_BIO_ORGANIC_20250319