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Informa Group Plc.

Paid Media Specialist

New York, USA (Hybrid)

$60K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid media across brands to optimize campaigns and collaborate on integrated strategies.

  • Must-have: Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
  • Standout: Proactive approach to learning and improvement
  • Standout: Collaborative spirit

Job Description

Responsibilities

  • Create and optimize paid media campaigns across multiple brands
  • Identify growth opportunities to enhance campaign performance
  • Analyze data to make strategic recommendations
  • Collaborate with digital marketing teams on integrated strategies
  • Stay current with industry trends to implement best practices

Requirements

  • Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
  • Skills in:
  • Campaign creation and management
  • Keyword planning and research
  • Budget management
  • Audience targeting
  • Data analysis
  • Google Analytics
  • Excel and Google tools
  • Strong communication abilities to explain complex concepts clearly
  • Analytical mindset and attention to detail

Preferred

  • Proactive approach to learning and improvement
  • Natural curiosity about digital marketing
  • Data-driven decision-making skills
  • Collaborative spirit
  • Pride in delivering quality work

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

Marketing Team

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