Paid Media Specialist

Memphis, TN (Remote)

$38K/yr – $50K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media execution for Google Ads and Meta Ads, turning data into actionable optimization, reporting, and skill growth to drive client performance.

  • Campaign stewardship: plan, launch, optimize, and ensure compliance across high-volume accounts with data-driven adjustments.
  • Measurement & learning: verify tracking, surface insights from trends, and maintain certifications while staying current on platform updates.

Job Description

Responsibilities

  • Campaign Execution & Optimization (70%) The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. Furthermore, they strictly adhere to compliance guidelines, ensuring all ad copy and creative materials are sourced directly from the client's official website.
  • Reporting & Analysis (20%) This role involves generating accurate and timely performance reports for assigned clients using internal tools. The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
  • Continuous Learning & Development (10%) The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge. They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.
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HigherVisibility

HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results.While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals.Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact.The Targeted Growth SystemTMThe Targeted Growth SystemTM is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions.Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI.Who We Work WithWe partner with clients in sectors where performance marketing drives bottom-line results:Franchise and Multi-Location BrandsSmall to Mid-Sized Businesses (SMBs)Home Services (HVAC, plumbing, roofing, pest control)Financial ServicesE-commerce RetailersSaaS and Professional ServicesWhether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities.Why Companies Choose HigherVisibilitySearch-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needsProven success across franchises, SMBs, mid-market, and enterprise organizationsBuilt-in accountability through unified goals, tracking, and performance monitoringRecognized leadership by Search Engine Land, Clutch, G2, and other trusted industry

Founded in 2009
Memphis, Tennessee, USA
74 employees (54 in marketing)