Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other global platforms.
• Manage paid search, paid social, shopping campaigns, display, retargeting, app acquisition, feed-based advertising, and marketplace media strategies.
• Optimize budget allocation across channels and markets based on ROAS, CAC, MER, and contribution margin.
• Manage and scale paid media spend while maintaining strong profitability.
• Manage performance marketing campaigns across multiple European markets.
• Adapt campaign strategies based on regional customer behavior, competition, market trends, and consumer insights.
• Localize campaigns, messaging, promotions, and creative strategies for different markets.
• Identify opportunities to expand into new channels, audiences, and geographic markets.
• Own reporting and optimization around key KPIs including: CAC, ROAS, MER, LTV, Payback Period, CVR, Contribution Margin, Retention and cohort performance.
• Analyze campaign performance and provide actionable recommendations.

Requirements

• 7+ years of experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Strong experience managing paid media campaigns across multiple markets, preferably within Europe.
• Deep expertise in:
• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads
• Experience managing significant advertising budgets across multiple channels.
• Strong understanding of paid search.
• Strong understanding of paid social.

Preferred

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Experience with consumer products, wellness, beauty, lifestyle, family, or premium DTC brands.
• Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools.
• Experience working with agencies, freelancers, or external media partners.
• Experience supporting rapidly scaling or founder-led organizations.
• Language requirements: Fluency in German, French, Italian, Polish, or another European language is strongly preferred.