Responsibilities

• As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs.
• You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook.
• You communicate regularly with your clients and occasionally travel to meet with them face-to-face.
• As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s.
• Your ability to provide unique solutions for both your clients and the company will produce great results!
• Manage and be a point of contact for assigned client paid media accounts
• Idenify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

Requirements

• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience
• Physical Requirements - While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Travel - Up to 5%
• Schedule - Full-Time

Preferred

• Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.
• Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.
• 401(k) retirement Safe Harbor plan available including company contribution.
• Fifteen (15) Paid Time Off (PTO) days your first year.
• Thirteen (13) paid holidays observed annually.
• Casual dress code.
• Snacks, coffee and vending available.
• 8 hours paid volunteer time off.
• Company events and incentives with an unmatched company culture!